Microsoft Research showcase alternative Apple’s 3D Touch and they called it Pre-Touch Sensing. The technology is useful for mobile interaction because it acts like mouse over function on the desktop. Compare to 3D Touch from Apple; the Pre-Touch Sensing technology will show up quick menu when the fingers are approaching the display. From the demonstration video, it shows the fundamental technology and its potential application in the real world situation. The Pre-Touch Sensing is a cool new feature for touchscreen devices, and they should give more time for the engineers to polish the technology to ensure the best experience for the users. I think Sensing Touch is quite a good name for this kind of technology.
Pre-Touch Sensing demo video: