When analyst forecasts upcoming market trends, it will impact the product manufacturers and its supply chain. It is good if they predict the market will be up, but it is not a good for the employees when things are on the other side. When analyst predict smartphone demand will weaker for 2016, it worried many people. Investors will starts asking for the contingency plan and laying off employees is one of the options. Microsoft reported they begun to layoff many of their employees from the mobile unit in Finland. There are about 2,300 out of 3,200 people will lose their job, and Microsoft is shutting down their Salo Lumia manufacturing unit.
The job reductions were spread across more than one business area and country and reflect adaptations to business needs. We go through this process in the most thoughtful manner possible, with the deepest respect for affected individuals
Microsoft only sold 4.5 million smartphones during the last fiscal year. With the Wall Street analyst predict the market will decline for this year, it causes companies start to trim down costs in related areas including its production line. Apple also reported reducing its order from Foxconn. Compare to other companies, Apple decided they want to expand their iPhone market. Since many regions will have a weaker demand on smartphone expanding sales on new market is hoping will help Apple to maintain its sales.