FCA chief Sergio Marchionne offers Apple for partnership because he said he understand Apple’s needs and FCA is now hoping Apple will consider them as a potential partner.
Apple has a language, and you have to be able to speak that language. Usually the industry comes into that dialogue with a high degree of arrogance as we know how to make cars. That’s not very helpful as their syntax is worth more than our ability to build cars – Marchionne
Although Apple has not released any information regarding their Project Titan, it is believed they are testing and evaluating their future product which related to automotive industry since they are hiring top key people in related areas to join Apple. Instead of collaborating, maybe Apple should snatch Marchionne from FCA since he has a lot of experience in the automotive industry?