Apple launches reward program for their retail employees to clear current iPhone in stock. The program will take place from 21 February to 26 March 2016. Employees who sell the most iPhone in their region will be given a reward and all-expense paid vacation to Cupertino, California. Also, the retail store itself will measure weekly sales, customer satisfaction rating, the number of accessories sold and effectiveness iPhone Reuse and Recycle program for each store. Best performing stores in their particular region will receive gifts from Apple’s corporate gift shop in Cupertino and store-wide party. Analysts predicted new smartphones market will be a bit slow this year. It may be part of Apple strategy to boost up sales by motivating their front liners. Besides that, Apple is also focusing to expand their sales in a new market like India.