Apple Music reached 10 million paid subscribers at the end of 2015. It is 2 million more than they expected to achieve. Spotify which is Apple Music rival need six years to achieve the same subscribers but have done it in just six months. Tim Cook had his own target. He vision Apple Music will achieve 100 million subscribers but they have to reach 20 million subscribers in 2017.
Apple Music was launched in June 2015 to over 100 countries. The Apple Music service available on iOS, Android, Apple TV, Mac and PC. Individual Membership starts from $9.99/month and $14.99/month for Family Membership.