Apple Music have done such a great job attracts new subscribers or snatch them from other streaming services. Apple Music have zero subscribers when they launch it on mid 2015 and now there are more than 6.5 million subscribers. It is estimated Apple may hit 8 million subscribers by end of this year. A report also saying Apple Music streaming services may hit 20 million subscribers by end of 2016.
With continuous strategic promotion (like Taylor Swift’s exclusive concert film and free 9 month coupon for their retail employees), Apple may hit the estimated target. Apple Music offer 2 type subscription model; Individual Membership cost $9.99 per month and Family Membership cost $14.99 per month which can support up to 6 people.