Apple has long struggled to build market-leading applications and services. They usually wait for others to make a cool app before trying to replicate and improvise the features. In the latest news, the company is reportedly developing an app that has a similar function to SnapChat and Instagram. The new app is aimed for ease of use with just one hand. It is unknown whether the app will be part of Apple’s camera features or it can be utilized in a separate app. But Apple may scrap this project later on if they found existing app is better than their homegrown app.