Before Apple selling its iPhone, Apple products are common among creative users. They like Apple product because the hardware is reliable and easy to use. It is good when Apple want to empower the creative works for regular people when they start selling the iMac with software like iMovie.
But if Apple tries to simplify their software and hardware which affected the productivity for “Pro” users, they are making a huge mistake. Did you remember Sony Vaio laptop? It is a popular laptop. But due to PC sales declined, Sony discontinued the Vaio.
Non-pro users will switch to another platform for many reasons. But ‘Pro’ users will stick a particular eco system as long as it provides a reliable platform and easy to be used in day to day activities.
The MacBook is suitable for regular users who want to complete simple tasks. On the other hand, the MacBook Air is suitable for in-the-middle users. But why Apple want to treat a ‘Pro’ users with something similar to the lightweight MacBook users?
Apple should provide a machine for the ‘Pro’ users with better specs hardware and software while maintaining its pricing tiers. A 512GB storage should be the entry level for the MacBook Pro users with the price of the previous 128GB model. It should have at least 1 SD card, 1 USB ports, 1 MagSafe and if Apple loves the USB-C so much, they can allocate two ports for it.
What about the Magic Toolbar made from the OLED screen? I don’t see how the ‘Pro’ users will use it in their daily life. Maybe they should try to put it on the 12-inch MacBook. While for the MacBook Air, Apple should provide better hardware specs with Retina display. They should not just leave it to die. Apple may have a good sales figure for now, but they might lose opportunities on the long run since the iPhone might obsolete soon. Apple is not bold they used to be. They too afraid to lose and they might be targeting wrong customer segment. Apple should come out something that has the ‘wow factor like the Surface Studio since they already introduce the iPad Pro.
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