Although there are a lot of strategies been made to get their traction in India, Apple still having a tough time gaining growth in India. Android dominate the smartphone market in India. It is because there are a lot of cheap Android phone which allows low-income people to get one. Not everyone can afford an iPhone. Under the same period, iPhone sales drop 35 percent in 2016. Although India government has already given a special pass for Apple to open their retail stores in that country, Android-based smartphone seems too hard to beat.